我国加入世界贸易组织后,国内国外的市场都充分显示了一个不争的事实-我们已经进入了“品牌时代”。在家电、服装、食品等行业,品牌竞争已经达到了白热化的程度,在国家的引导鼓励下,制造业、IT业等行业,也开始实施品牌战略。对传统的施工企业而言,由于历史的原因,向来给人以死板、陈 After China's accession to the World Trade Organization, the domestic and foreign markets have fully demonstrated an indisputable fact - we have entered the “brand era.” In home appliances, clothing, food and other industries, brand competition has reached a white-hot level, guided by the state's encouragement, manufacturing, IT and other industries, but also began to implement the brand strategy. For the traditional construction enterprises, due to historical reasons, has always given the rigid, Chen