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(本刊讯记者安平)传统文化的勃兴,为广告界提供了从传统文化角度探讨广告的契机。2007年10月20日,由西北大学新闻传播学院广告研究所主办,陕西省传播学会和陕西省广告协会协办的“中国广告与中国传统文化研讨会”在西北大学新闻传播学院召开。来自全省广告学界、业界的专家学者和相关管理机构的领导齐聚一堂,共同探讨广告与传统文化、广告教育、陕西广告业现状等话题。
(Xinhua correspondent Anping) The booming of traditional culture, for the advertising industry provides an opportunity to explore advertising from the perspective of traditional culture. On October 20, 2007, sponsored by the Institute of Advertising of Northwestern University School of Journalism and Communication, co-organized by Shaanxi Provincial Communication Society and Shaanxi Provincial Advertising Association, was held at Northwestern University School of Journalism and Communication. From the province’s advertising industry, industry experts and scholars and relevant management agencies gathered together to discuss topics such as advertising and traditional culture, advertising education, Shaanxi’s advertising industry status quo.