1980年萨马兰奇就任国际奥委会主席,在其任职的二十年间,将一个风雨飘摇的组织转变成为这个星球上最具影响力的品牌。在萨马兰奇所从事的各种改革中,有一个名为“Look of Game”的品牌视觉计划,这个计划旨在以形象设计的方式推广奥林匹克品牌。北京奥运会的整体形象景观设计其实就是对这一计划的执行。 In 1980 Samaranch assumed the chairmanship of the International Olympic Committee (IOC), during which time he transformed a precarious organization into one of the most influential brands on the planet during his ten years in office. Among the various reforms Samaranch is pursuing, there is a brand vision program called “Look of Game,” a program designed to promote the Olympic brand in the form of image design. Beijing Olympic Games overall image of landscape design is actually the implementation of this plan.