本文通过分析全媒体时代电力企业形象塑造面临的机遇与挑战,探索积极有效的“融媒”传播方式与全过程舆情管理,旨在为全媒体时代的电力企业形象塑造提供有价值的思考。作为国民经济命脉的电力行业,在电力领域深化改革、电力结构优化和发展方式转型过程中,面临着新的发展机遇和公众考量,也将持续受到社会舆论的高度关注,企业形象塑造事关重大。 By analyzing the opportunities and challenges confronting power company image creation in the era of all media, this paper explores the active and effective ways of communication and public opinion management in the whole process in order to provide valuable thinking for shaping power company image in the all media era . As the lifeblood of the national economy, the power industry faces new opportunities for development and public consideration in deepening the reform of the power sector, optimizing the power structure and transforming the mode of development. It will also continue to receive the great attention of the public opinion and the shaping of corporate image will be of great importance .