一、西方广播电视公共服务的价值理念目前西方国家,特别是欧美国家对广播电视公共服务的认识基于两种价值理念:一是公共广播电视传统,认为广播电视所提供的产品和服务是一种公共品,关乎到市民社会、文化传承等非个人、非市场和集体价值取向,即不仅仅把受众视为消费者,而是更为 First, the Western concept of value of the public service of radio and television At present, Western countries, especially Europe and the United States on radio and television public service awareness is based on two values: First, the public radio and television tradition, that radio and television products and services provided is a Public goods, related to civil society, cultural heritage and other non-personal, non-market and collective value orientation, that is not only the audience as consumers, but more