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小米能有今天的业绩和影响力,就在于它玩转了互联网时代的粉丝经济学,营建出活跃的用户社区,从研发到营销,始终同用户在一起从本质上来说,小米卖手机的方式和明星开演唱会并没有什么不同,找准目标市场,努力包装自己,开演唱会之前放出一些八卦传闻来炒作预热,吊足了粉丝的胃口之后,定好时间,发出邀请,粉丝们长久积累的热情终于有了释放的通道,于是票房大卖,所有人皆大欢喜,都期待着下一个循环。以某个人、某件事或者某种爱好的圈子形成之后,情绪就可以在这个有共同特
Millet can have today’s performance and influence, is that it has Fun fans of the Internet era of economics, build an active user community, from research and development to marketing, always with the user In essence, the way millet to sell mobile phones And star concert is no different, find the target market, and strive to wrap themselves, before the concert released some gossip rumors to speculation preheating, hanging fans appetite, set a good time, send an invitation, fans have long accumulated The passion finally released the channel, so the box office sold, everyone happy, are looking forward to the next cycle. With someone, something or a hobby circle formed, emotions can be common in this special