互联网用“连接一切”的方式重构了社会、重构了市场、重构了传播形态。现状:“危急时刻”中国报业已经到了生死存亡的“最危急时刻”。这绝对不是危言耸听。相关调查数据表明:中国报业的广告经营额(占报业总收入90%以上)已经连续三年以两位数下滑,2015年的总降幅更是高达36%。目前报纸的读者在居民总体中所分布的比例低于20%,仅为报业兴旺时期的1/4左右,并 The Internet rebuilds the society by “linking everything”, reconstructing the market and reconstructing the forms of communication. Current situation: “critical moment ” China’s newspaper industry has reached its “most critical moment ”. This is definitely not alarmist. Relevant survey data show that the advertising revenue of China’s newspaper industry (accounting for more than 90% of total newspaper revenue) has dropped at double-digit rates for three years in a row, with the total decline in 2015 reaching as high as 36%. At present, readers of newspapers are distributed in less than 20% of the total population, only about 1/4 of the booming period of the newspaper industry.