论文部分内容阅读
在遭遇危机后,一定要寻找好的办法化解,否则就会引火烧身。张杰被质疑“贪污募款”、李小璐助理与记者冲突、章子怡被传“限制出境”……闯荡娱乐圈,难免遇“风浪”。明星的每一次危机对其背后团队来讲无疑是一场大考,危机公关得当,大事化小,地位事业皆可不受影响;处理不当则可能导致事情恶化。尽管针对每位明星的做法他们的观点并不完全一致,但是有一点却是不谋而合——最好的公关就是艺人自己。
In the face of crisis, we must find a good solution to resolve, otherwise it will lead to a burning body. Zhang Jie was questioned “corruption fund-raising ”, Li Xiaolu assistant and reporter clashes, Zhang Ziyi was passed “Restricted exit ” ...... battles entertainment, it is hard to avoid “storm ”. Every crisis of the stars is undoubtedly a big test for the team behind them. Properly, the crisis is properly handled in the public relations, the events are small and the status quo can be unaffected. Improper handling may lead to deterioration. Although their opinions are not exactly the same for each star, one thing is the same - the best PR is the artist himself.