论文部分内容阅读
我国大学教育已经从精英教育过渡到大众教育,就业竞争力已经成为评估高职办学水平的重要指标。要提升学生的就业竞争力,必须在教学过程中提升和培养学生的综合职业能力。这种综合职业能力的培养和学习情境创建有着非常重要的关系,因为教师需要根据学习情境对真实商业环境作出仿真和模拟,同时又要把它转化为对学生的教学以提升其综合职业能力,因此学习情境的创建非常重要,基于这种思路,本文拟就高职市场营销学习情境创建的方法作一探讨。
China’s university education has transitioned from elite education to mass education, and employment competitiveness has become an important indicator to evaluate the level of running a higher vocational school. To improve students’ employment competitiveness, students must enhance and cultivate their comprehensive professional abilities in the teaching process. This kind of comprehensive professional competence training has a very important relationship with the establishment of learning situations, because teachers need to simulate and simulate the real business environment according to the learning situation, and at the same time turn it into teaching for students to enhance their comprehensive professional competence. Therefore, the establishment of the learning situation is very important. Based on this idea, this article intends to discuss the methods of creating marketing learning situations in higher vocational education.