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大数据时代,中小企业发展面临机遇和挑战并存的状态,进行改革势在必行。从经营思维角度看,中小企业必须借此机会选定目标市场深耕细作,提升广告媒介精准度,利用营销相关性发掘营销机会,及时应对大数据的时效性,改善客户体验,降低人力资源运营成本,拓宽融资渠道。同时,还需要政府大力主导大数据平台建设,中小企业自身建设对接数据处理功能、快速适应决策角色转换、将定性和定量分析结合,只有这样,中小企业才能最终赢得市场,站稳脚跟。
In the era of big data, the development of small and medium-sized enterprises is facing the opportunities and challenges of coexistence. It is imperative to carry out reforms. From the perspective of business thinking, SMEs must take this opportunity to select the target market, deep plowing, improve advertising media accuracy, use of marketing relevance to explore marketing opportunities, timely response to the timeliness of big data, improve customer experience and reduce human resources operating costs , Broaden the financing channels. At the same time, we also need the government to dominate the big data platform construction, SME self-building docking data processing capabilities, rapid adaptation decision-making role conversion, qualitative and quantitative analysis of the combination, the only way SMEs can eventually win the market, gain a firm foothold.