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传统民间美术是我国数千年农业文化慢慢积淀之后的产物,是我国本质艺术集中的反映,充分体现中华民族的心理素质、感情气质以及民族精神等。现代包装设计语言过程中主要强调不仅仅要包含现代化的气息,还要有较高的文化内涵,传统民间美术的审美与相关的应用阀组,与现代包装设计中的应用和理念是相同的。基于此,本文针对我国民间美术的包装设计语言本土化的研究,主要从情感、色彩、载体、造型等方面进行深入的研究和探讨,将我国民间美术充分融入到现代的包装设计当中,进一步实现包装设计的本土化。
Traditional folk art is a product of the gradual accumulation of agricultural culture in our country for thousands of years, a reflection of the concentration of essential art in our country, and a full manifestation of the psychological quality, emotional temperament and national spirit of the Chinese nation. Modern packaging design language emphasizes not only the modern atmosphere but also the higher cultural connotation. The aesthetic and related application of traditional folk art valves are the same as those in modern packaging design. Based on this, this paper focuses on the localization of packaging design language in folk art in our country, mainly from the aspects of emotion, color, carrier and shape, and further integrates the folk art in our country into the modern packaging design. Localization of packaging design.