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四川是一个旅游大省,有着丰富而优质的旅游资源,一直吸引着无数的海内外旅游爱好者前来观光旅游。长久以来,四川旅游也给国内外游客留下了美好的印象,树立了良好的旅游形象和口碑。但是,随着时代的变迁,伴随着旅游行业的发展和变化,四川旅游在某些方面也开始落后了,产生了一些差距和不足,进而凸显出一系列的障碍和问题。尤其是汶川大地震之后,大地震给四川的旅游业带来了较大的冲击。本文着力于四川旅游业的现状,力图找出四川旅游在旅游资源开发、旅游资源保护和旅游营销策略等方面存在的问题,以期给出适用的建议和对策。
Sichuan is a big tourism province with rich and high-quality tourist resources, attracting countless tourists from home and abroad for sightseeing. For a long time, Sichuan Tourism has also given domestic and foreign tourists a good impression, set a good image of tourism and reputation. However, with the changes of the times, along with the development and changes of the tourism industry, Sichuan tourism has also started to lag behind in some aspects, resulting in some gaps and shortcomings, thus highlighting a series of obstacles and problems. Especially after the Wenchuan earthquake, the earthquake has brought a big impact on the tourism industry in Sichuan. This article focuses on the status quo of tourism in Sichuan and attempts to find out the problems existing in tourism development in Sichuan Province, the protection of tourism resources and the strategy of tourism marketing so as to provide some suggestions and countermeasures.