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大衛·默克勒是美国北卡罗来纳州维克斯豪的一位企业家。他曾运营过一家清洁公司，大获成功;也运营过一家帮客户避免丧失抵押品赎回权的代理公司，却一败涂地。他曾在讲座中给其他创业者以启迪，也曾在失败的投资中损失惨重。但他始终没有放弃，而是将失败转化为前进的动力，开辟了新的事业。他的经历能给我们怎样的启发呢？
Serial entrepreneur David Moakler has seen his share of small business highs and lows.
Still， Moakler， 50， charted his way to success after launching a company in 2005. It’s a Waxhaw based distributor of hotlines that helps employees facing personal challenges including massive debt and gambling addiction.
An app， the company’s latest innovation， is timely， offering phone numbers to users struggling with suicide or abusive padners. News about the suicide of comedian Robin Williams and athletes facing domestic violence charges， he said， motivated him to add features that tap into contemporary issues.
But creating a product that he hopes makes a difference would not have been possible， he said， if he had not leamed to embrace his mistakes， and even laugh at them. “You aren’t what you accom-plish and what you don’t，” he said. “You’re not your failures.” Ups and Downs Moakler’s myriad business ups and downs started when he was a college student in Rhode Island. Uninterested in classes on business theory and more intrigued by practical application， he started a carpet cleaning company that grew into a janitorial service with 22 employees. He sold it five years later.
Seeking more sunshine， he moved to Charlotte in his mid-20s and began selling audio recordings of his own tips for helping entre-preneurs grow their businesses. He tumed it into a nationwide lec-ture series that lasted 18 months and toured 52 aties. After the tour， he published a catalog to sell more tapes but never got any orders.
Idea Crystallized
While he wishes he could “pluck out and rewrite” that part of his life， Moakler said what he’s leamed about compliance helps him find the nght service providers for his now-profitable business， a venture he formed after a 14-hour flight to Argentina.
Next to him sat a social worker， frustrated that she did not have a go to list of trustworthy helplines to give to clients struggling with money.“By the time that plane landed in Buenos Aires， the idea had started to crystallize in my head，” Moakler said.
Using card-stock paper and a toll-free telephone switchboard， Moakler started the company， distributing laminated inserts with helpline numbers to social workers. He soon began mass-producing the numbers on 11x17- inch posters that employers could hang in break rooms.
Serial entrepreneur David Moakler has seen his share of small business highs and lows.
Still， Moakler， 50， charted his way to success after launching a company in 2005. It’s a Waxhaw based distributor of hotlines that helps employees facing personal challenges including massive debt and gambling addiction.
An app， the company’s latest innovation， is timely， offering phone numbers to users struggling with suicide or abusive padners. News about the suicide of comedian Robin Williams and athletes facing domestic violence charges， he said， motivated him to add features that tap into contemporary issues.
But creating a product that he hopes makes a difference would not have been possible， he said， if he had not leamed to embrace his mistakes， and even laugh at them. “You aren’t what you accom-plish and what you don’t，” he said. “You’re not your failures.” Ups and Downs Moakler’s myriad business ups and downs started when he was a college student in Rhode Island. Uninterested in classes on business theory and more intrigued by practical application， he started a carpet cleaning company that grew into a janitorial service with 22 employees. He sold it five years later.
Seeking more sunshine， he moved to Charlotte in his mid-20s and began selling audio recordings of his own tips for helping entre-preneurs grow their businesses. He tumed it into a nationwide lec-ture series that lasted 18 months and toured 52 aties. After the tour， he published a catalog to sell more tapes but never got any orders.
Idea Crystallized
While he wishes he could “pluck out and rewrite” that part of his life， Moakler said what he’s leamed about compliance helps him find the nght service providers for his now-profitable business， a venture he formed after a 14-hour flight to Argentina.
Next to him sat a social worker， frustrated that she did not have a go to list of trustworthy helplines to give to clients struggling with money.“By the time that plane landed in Buenos Aires， the idea had started to crystallize in my head，” Moakler said.
Using card-stock paper and a toll-free telephone switchboard， Moakler started the company， distributing laminated inserts with helpline numbers to social workers. He soon began mass-producing the numbers on 11x17- inch posters that employers could hang in break rooms.