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当今的改革大潮促进了出版事业的繁荣昌盛。然而在这激烈的竞争中,一个出版社要想取得令人瞩目的成就,挤入强者之林,就必须不断策划出符合市场需要的高品位、高质量、有特色的图书。所谓特色,在出版行业中,指的是某一出版社所出的图书在某一领域具有相当的规模,具有相当的权威性,具有相当的影响。如,出版辞书和工具书是我国商务印书馆的出书特色,出版经济财会类工具书是辽宁人民出版社的一大特色。如何创出特色,已成为编辑们津津乐道、百谈不厌的话题。要创特色,受制约的因素是多方面的,它涉及社会政治经济的发展,文化背景及其发展。以及编、著者个体的知识结构、社会经验、思维模式等状况,本文仅探讨众多因素中的编辑个体创出书特色的问题。
The tide of reform today has contributed to the prosperity of the publishing industry. However, in this fierce competition, if a publishing house wants to make remarkable achievements and squeezes into the strong forest, it must continually design high-quality, high-quality and distinctive books that meet the needs of the market. The so-called characteristics in the publishing industry refers to a book published by a certain publisher in the field has a considerable scale, with considerable authority, has a considerable impact. For example, the publication of dictionaries and reference books is the publishing feature of the Commercial Press in China, and the publishing of economic accounting books is a major feature of Liaoning People’s Publishing House. How to create features has become a talk of editors, never tire of the topic. In order to create distinctive characteristics, the factors to be constrained are many. They involve the development of socio-political economy, its cultural background and its development. As well as the author’s individual knowledge structure, social experience, thinking patterns and other conditions, this article discusses only a number of factors editor individual create a book characteristics.