报业改革应该借鉴国企改革的成功经验,报业集团必须加快建立现代企业制度,形成真正意义上的市场竞争主体,才能在市场竞争中做大做强。报业经营分为五个层面,广告、发行和印刷是报业经营的核心,也是报业产业的主业。报业经济必须坚持走“报业为主,多元并举”的发展之路,在做大做强主业的基础上,寻求新的经济增长点。 Newspaper reform should learn from the successful experience of the reform of state-owned enterprises, newspaper groups must speed up the establishment of a modern enterprise system, the formation of a true sense of the main competition in the market in order to become bigger and stronger in the market competition. Newspaper business is divided into five levels, advertising, distribution and printing is the core of the newspaper business, but also the newspaper industry’s main industry. The newspaper economy must adhere to the development path of “newspaper-based and pluralism simultaneously” and seek new economic growth points on the basis of becoming bigger and stronger main businesses.