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随着我国经济不断发展,城市交通压力与日俱增,便捷的地铁成为人们的主要出行方式。地铁标识设计作为地铁建设的重要部分,其视觉作用是非常重要的,其功能为引导乘客进站、换乘、出站。如今,个性化的地铁标识设计具有非常强烈的视觉冲击力,每个城市地铁标识都有自己独有的视觉文化,这是一座城市文化与形象的塑造,给人们带来视觉感的同时也发展了地铁标识设计。本文通过分析地铁标识的视觉优化设计,为地铁标识设计提供可行的设计参考。
With the continuous development of economy in our country, the pressure of urban traffic is increasing day by day, the convenient subway has become the main mode of travel for people. Subway logo design as an important part of the subway construction, its visual role is very important, its function is to guide passengers to stop, transfer, outbound. Today, the design of personalized subway logo has a very strong visual impact, each city subway logo has its own unique visual culture, which is a city culture and image of the shape, giving people a sense of visual development at the same time Subway logo design. In this paper, by analyzing the visual optimization design of subway sign, it provides a feasible design reference for subway sign design.