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随着数字化媒体时代的发展、信息技术的更迭和设计理念的更新推动了标志向多元化的方向发展。由“静”到“动”的设计呈现,迎合了当下移动互联网时代对设计发展的要求,同时也满足了大众的心理审美需求。本文将从动态化标志的概念、视觉表现及特征入手,并通过案例对动态化标志设计的视觉呈现进行具体的分析探究。
With the development of the era of digital media, the change of information technology and the update of design concept have promoted the diversification of sign. From “static ” to “move ” design presented to meet the current mobile Internet era of the design and development requirements, but also to meet the public’s psychological aesthetic needs. This article starts with the concept, visual expression and characteristics of dynamic sign, and analyzes and studies the visual presentation of dynamic sign design through the case.