有一部分中职学生,毕业后放弃参加高考,直接进入社会就业,他们往往对语文学习的兴趣不浓。我琢磨着,经贸专业的学生参加工作后免不了与商品打交道,他们的工作离不开商品,当然也离不了商品广告。于是,我以“广告词与语文”为课题,开展语文研究性学习。让学生在拓展知识、张扬个 Part of secondary vocational students, after graduation to give up to participate in the college entrance examination, direct access to social employment, they tend to interest in language learning is not concentrated. I wondered, economic and trade students to participate in the work will inevitably deal with the goods, their work can not be separated from the goods, of course, can not be separated from the product advertising. So, I “ad and language” as the subject, to carry out the language research study. Let students develop knowledge, publicize a