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广告日常生活审美化(简称审美化广告)主要是一种经济化的策略。在广告中运用美学手段,遵循审美规律进行文案的写作、图案的设计,文字与图案的组合,广告故事的编排、镜头的处理等等,其终极目标不在审美,而是激发消费者的购买欲望,促成消费者的购买行为,这就使得广告注定是带着镣铐的舞蹈,它的出现充满了反传统美学的意味,让人看到了一片独特的美学风景。
Aestheticization of daily life of advertising (referred to as aesthetic advertising) is mainly an economic strategy. Aesthetic means in advertising, follow the aesthetic rules of copywriting, pattern design, the combination of text and graphics, advertising story arrangement, the lens processing, etc., the ultimate goal is not in the aesthetic, but to stimulate the desire of consumers to buy , To promote consumer buying behavior, which makes the ad destined to be shackled dance, its appearance is full of anti-traditional aesthetic means that people see a unique aesthetic landscape.