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可以说,每一次大的体育盛事,比如奥运,比如世界杯,对于企业来说,都是一次机会,一次宣传和展示、提升品牌的机遇。对于四年一度的世界杯同样如是。虽然现代起亚是世界杯唯一合作伙伴,但是,其他汽车企业同样也搭车世界杯,进行了一系列的品牌策划和产品促销活动。但是,也许策划就是讲究出其不意。所以,在所有刻意为世界杯量身打造的品牌和市场活动中,我看不到有哪些活动有着独到的创意,能够直通消费者心灵。那些消费引诱,或者用高额奖金、或者用旅游机会,或者用其他一些物质的鼓励,都只能是
It can be said that every major sports event, such as the Olympic Games, such as the World Cup, for businesses, are an opportunity to promote and display a brand to enhance the opportunities. The same is true for the quadrennial World Cup. Although Hyundai-Kia is the sole partner of the World Cup, other car companies also took the World Cup and carried out a series of brand planning and product promotions. However, perhaps planning is to say anything wrong. So, in all the brands and marketing activities that are deliberately tailored to the World Cup, I do not see any activity that has a unique idea that goes straight to consumers. Those consuming lures, or with high bonuses, or travel opportunities, or with some other material incentives, can only be