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客户的重要性体现在客户对企业的价值上,他不但是指客户的购买为企业带来的利润贡献,而应该是指客户为企业创造的所有价值的总和。客户终生价值理论运用得当,将会对企业的客户管理工作以及营销工作起到积极的作用。
The importance of customers is reflected in the value of the customer to the company, he not only refers to the customer’s contribution to the business profits, but rather refers to the total value of the customer for the business to create. Customer lifetime value theory properly used, will be on the enterprise’s customer management and marketing work to play a positive role.