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当下电视节目存在过度娱乐化倾向,国家广电总局适时下发《关于进一步加强电视上星综合频道节目管理的意见》,对部分类型节目的播出实施调控。本文从过度娱乐化之背景以及“限娱”后如何打造品牌节目两个方面对此进行分析。认为省级卫视打造品牌节目之策略是:娱乐精神与文化品质并重,打造精品娱乐节目;创新形式,挖掘内涵,打造精品新闻节目;坚守知识品位,传承人类文化,打造精品文化节目。
Present TV programs are over-entertainment-oriented. The State Administration of Radio Film and Television issued the Opinions on Further Strengthening the Management of Programs on the Integrated Channel of Stars on TV on a timely basis and regulates the broadcasting of some types of programs. This article analyzes the two aspects of how to build a brand program from the background of over-entertainment and “limited entertainment ”. That the provincial satellite TV brand strategy to build is: both entertainment and cultural quality of quality, creating quality entertainment programs; innovative forms, mining connotation, to create quality news programs; adhere to the knowledge grade, heritage of human culture, to create quality cultural programs.