有这样一个寓言:某个醉汉认定亮街灯的地方能寻找到丢失的钥匙,结果当然徒劳而返。现在很多经理就象这个醉汉,只想从过去的成绩里找出解决今后问题的答案。他们认为,模仿从前就能创造利润,因为不论自己还是竞争对手过去就是如此。但事实上作为一名经理必须要有创造性,才可能在未来击败对手,取得成功。 盈利的关键在于用活资金,而这又取决于两个基础——创新和推销。创新包括发明和革新,利润多来自革 There is such a parable: a drunkard identified bright street lights can find the lost key, the result of course, in vain. Now many managers are like this drunk, just want to find out from the past results to solve the answers to future problems. They think mimicking used to make a profit, as it was whether it was itself or a competitor’s past. But in fact, as a manager must be creative, it is possible in the future to defeat the opponent, to succeed. The key to profitability lies in working capital, which in turn depends on two foundations - innovation and marketing. Innovation includes invention and innovation, more profits from leather