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此前在网络上流行过一个笑话:一辆飞驰行驶的汽车将一位路人撞到在地,过路的大妈还没看清楚车标,就开始大声喊:“XX(某豪华车品牌)又撞人了!”虽然这则笑话有点调侃意味,但也反映出一直以来,中国老百姓对豪华车品牌真实而又既定的认知。日前,胡润百富就发表了《2015~2016中国豪华车品牌特性研究白皮书》,这是其第二年对中国豪华车市场的车主特征进行调查研究。为了更好的体现出豪华车品牌的特性,这份报告还加入了对欧洲地区豪华车车主的调研数据,以方便与中国市场进行对比。
After a popular joke on the Internet: a speeding car hit a passerby on the ground, passing aunt not see the car mark, began to shout: “XX (a luxury car brand) and hit People! ”Although this joke is a bit ridiculous, it also reflects the Chinese people’s true and established understanding of the luxury car brand all along. Recently, Hurun Report published “2015 ~ 2016 China luxury car brand characteristics white paper,” which is the second year of the study on the characteristics of the owners of China’s luxury car market research. In order to better reflect the characteristics of the luxury car brand, the report also joins the survey data of luxury car owners in Europe to facilitate comparison with the Chinese market.