读者调查目前在报纸的运作与经营中愈来愈受到重视。据资料表明,《精品购物指南》、《北京青年报》等京城报纸每年花在读者调查上的费用已达到百余万,发行量达到一千多万的日本《读卖新闻》的读者调查频率是每月一次,而那些在世界上享有盛誉的欧美报纸,如《华盛顿邮报》、《纽约时报》、《泰晤士报》等等更是在大量的读者调查的基础上进行决策与改革。读者调查既然在报纸的运作中有如此重要的 Reader surveys are gaining more and more attention in the operation and management of newspapers. According to statistics, the annual survey of readers in the “City Guide”, “Beijing Youth Daily” and other “Beijing Youth Daily” newspapers has cost more than a million readers a year and readership frequency of Japan’s Yomiuri Shimbun reached more than 10 million copies Is once a month, and those European and American newspapers that have enjoyed a good reputation in the world, such as The Washington Post, The New York Times and The Times, make decisions and reforms on the basis of a large number of readers’ surveys. The reader survey is of such importance in the operation of the newspaper