基于国际比较的视角,文章重点对美、日、中的消费品流通渠道进行比较,发现我国消费品流通渠道既没有实现以零售业为主导的扁平化渠道,也没有实现以制造业为主导的纵向一体化渠道,而是存在一种大生产和小流通并存的矛盾格局。在此基础上,文章提出了我国消费品流通渠道的改革路径。 Based on the international comparison perspective, the article focuses on the comparison of the consumer goods distribution channels in the United States, Japan and China and finds that the distribution channels of the consumer goods in our country neither have realized the flat channel led by the retail industry nor realized the vertical integration led by the manufacturing industry However, there is a contradictory pattern in which large-scale production and small-scale circulation coexist. On this basis, the article puts forward the reform path of China’s consumer goods distribution channels.