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随着移动互联网的发展和智能终端的普及,移动应用下载量和新应用需求呈井喷式增长。然而,由于大量移动应用存在内容同质化、用户群定位不清、推广渠道分散、异构平台体验不一致等问题,会使运营陷入困境。移动应用分析平台的主要作用是通过收集移动端产品的用户、设备、事件、使用情况等海量数据,从上报信息中分析挖掘潜在价值,帮助应用开发及运营人员了解产品表现,强化核心功能,从而在移动互联网时代实现数据化、精细化的运营。文中介绍了移动应用分析平台的工作原理和建设意义,对移动应用数据采集部分的技术实现进行了深入研究,在此基础上提出了未来移动应用分析平台的发展建议。
With the development of the mobile Internet and the popularization of smart terminals, the demand for mobile applications and the new applications have witnessed a spurt of growth. However, due to the mass content of a large number of mobile applications, the user base is not clear, the promotion of decentralized channels, heterogeneous platform experience inconsistent issues will make operations into trouble. The main function of the mobile application analysis platform is to collect potential data such as users, devices, events and usage of mobile products, analyze and reveal potential values from reported information, help application developers and operators to understand product performance and enhance core functions. In the mobile Internet era to achieve data-based, refined operations. This paper introduces the working principle and construction significance of the mobile application analysis platform, deeply studies the technology implementation of the mobile application data acquisition part, and puts forward the development proposals of the future mobile application analysis platform.