受传统管理方式的影响,目前供电企业电力营销管理模式仍较为单一,市场化水平、营销管理水平等与国际一流企业相比仍存在差距,在新的市场形势下,供电企业必须积极抓好电力营销策略的战略转变,深入实施大营销战略,采取有效的市场营销技巧开拓电力市场,深化优质服务水平,进一步增强企业的活力,提高市场占有率和管理效率,实现企业效益最大化。 Under the influence of the traditional management methods, the current power marketing management model of power supply enterprises is still relatively simple. There is still a gap between marketization level and marketing management level with world-class enterprises. In the new market situation, power supply enterprises must pay close attention to power Marketing strategy strategy, in-depth implementation of large marketing strategy, effective marketing techniques to open up the electricity market, deepen the level of quality service, and further enhance the vitality of enterprises and improve market share and management efficiency, to maximize corporate efficiency.