为什么大家明明知道,三四线城市护肤品广告里的大明星自己不可能用那个牌子,却还是会去买?这是知乎上的一个提问。至今只有一条回答,而且那个答案有点像是开玩笑似的,“因为穷啊”。显然不是因为这样。三四线城市已经成为一些品牌看中的潜力市场,麦当劳打算把在三四线城市开设新门店作为重点;星巴克早已经这样做了。在一二线城市几乎市场饱和之后,它把门店下沉到了地级城市,三四线城市的消费能力逐渐接近一二线城市。 Why do we know that the big four-line city skin care products ads themselves can not use that brand, but still will buy? This is a question to know. So far there is only one answer, and that answer is a bit like a joke, “Because of the poor ”. Obviously not because of this. Third- and fourth-tier cities have become some of the brand’s potential market, McDonald’s intends to open new stores in the third and fourth tier cities as the focus; Starbucks has already done so. After almost the market saturation in the first and second tier cities, it sinks the stores to prefecture-level cities, and the spending power in the third and fourth tier cities gradually approaches to the first and second tier cities.