加快新产品开发步伐，已成为现代企业向市场进军的关键通道。然而，令当今不少企业深感棘手的是，实在难以捉摸“上帝”们心中需要什么样的产品。 一、无中生有。瑞士有一制表商用石头做表壳，凭借石料的特性，不可能造出两只完全一样的手表，由此满足西方人的求异心理，博得青 Accelerating the pace of new product development has become the key channel for modern enterprises to march into the market. However, what is really troublesome to many today’s enterprises is that they really elusive what kind of products they need in the heart of God. First, nothing happened. There is a watchmaking company in Switzerland, which makes it impossible to create two identical watches by virtue of the characteristics of the stone, thereby meeting Westerners’