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编者按进入众媒时代,电视媒体内有同行竞争,外有新媒体的冲击。在收视和营销双重压力空前巨大的时代背景下,只有主动吐故纳新,强大升级,才有可能在激烈到残酷的市场竞争中立于不败之地,继续赢得客户的青睐。山东广播电视台综艺频道面对已经出现多种新变化的传媒格局,深挖地面媒体的区域优势,将行业压力变为动力,积极求新求变,大胆探索多种广告盈利途径,寻求跨屏时代的营销突围手段,深入打造出自己独有的“宽、广、精、深”的3.0TV
Editor’s note By entering the era of mass media, competition within the television media with peers, the impact of new media outside. Under the background of unprecedented huge pressure on both viewing and marketing, only by taking the initiative to steal new and powerful upgrades will it be possible to remain invincible in the intense to brutal market competition and continue to win customers’ favor. Shandong Radio and Television Arts Channel Faced with a variety of new media landscape has emerged, digging the territorial media of regional advantages, the industry pressure into motivation, innovation and innovation, bold exploration of a variety of advertising revenue channels to seek cross-screen era Marketing breakthrough means to create its own unique “wide, wide, refined, deep ” 3.0TV