金融危机虽然已经过去,但是后金融危机时代也对我国这些外贸企业带来了巨大的机会和挑战。我国的外贸企业应该提高自己产品的核心竞争力,从产品的品牌和质量入手。培养企业的创新意识,加大企业对产品和技术的创新能力,注重产品的品牌建设,从而提高产品的营销能力,建设一个属于自己的企业文化,只有这样才能在金融危机席卷而来时,不受其影响,建造自己的百年老字号。 Although the financial crisis has passed, the post-financial crisis has also brought tremendous opportunities and challenges to these foreign trade enterprises in our country. China’s foreign trade enterprises should improve their core competitiveness of products, starting from the brand and quality of the product. Cultivate their awareness of innovation, increase their ability to innovate in products and technologies, pay attention to product brand building, improve product marketing capabilities and build a corporate culture of their own, so as not to swell the financial crisis, Affected by its own century-old build their own name.