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网络旅游消费作为市场经济的产物,在旅游业上实现了根本性的转变,不仅确立了旅游网络营销的地位,同时为我国国民经济增长作出的巨大贡献,带动了旅游产业的全面发展。旅游需求是网络旅游市场的基础,我国目前属于网络营销发展的初级阶段,很多方面都存在或多或少的问题。本文从分析网络消费的概念出发,分析影响消费者旅游需求的因素,浅谈我国网络旅游营销存在的问题,并提出浅显的建议。
As a product of market economy, online tourism consumption has realized a fundamental change in tourism. It not only established the status of tourism network marketing, but also made tremendous contribution to the growth of our national economy and promoted the all-round development of tourism industry. Tourism demand is the basis of the online travel market. At present, China belongs to the initial stage of network marketing development, and there are more or less problems in many aspects. Based on the analysis of the concept of online consumption, this article analyzes the factors that affect consumer demand for tourism, discusses the existing problems of online travel marketing in our country and puts forward some simple suggestions.