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自2005年·金教授与勒妮·莫博涅教授合作出版《蓝海战略》之后,引起了巨大反响。“蓝海战略”以价值创新为基础,通过最大限度的降低成本,为企业赢得竞争优势。实际上,蓝海的开创并非要在本不相知的领域中寻求商机,它甚至能够在现有的红海中创造出蓝色的领地,而问题的关键就在于转变思路,在产业创新的同时进行价值创新。也就是说,在已知与未知的市场领域都能够开创蓝海。《文化创意产业研究:理论前沿和热点问题》就是在这种情况下,对文化创意产业这一蓝海领域进行了分析和研判,紧追这一产业的理论前沿与热点问题,通过大量的案例和数据对其进行分析和讨论。实际上,在现有的很多企业的新业务项目中,有大部分处在红海产业之中,只有少部分属于蓝海项目。文化创意产业也是如此,在已有的蓝海产业中,文化创意产业是一个朝阳产业,其对企业、社会和国民经济的贡献率与日俱增,其前
Since 2005, Professor King and Professor Leni Maublene published “Blue Ocean Strategy”, which aroused great repercussions. “Blue Ocean Strategy ” based on the value of innovation, through the maximum cost reduction, to win the competitive advantage for the enterprise. In fact, Blue Ocean’s pioneering is not to seek business opportunities in this unknown area, it can even create a blue territory in the existing Red Sea. The crux of the problem lies in changing the way of thinking and in the value of industrial innovation Innovation. In other words, the Blue Ocean can be created in both known and unknown markets. “Cultural and Creative Industries: Theoretical Frontiers and Hot Issues” is the case in this case, the cultural and creative industries in the blue ocean areas were analyzed and judged, hot pursuit of the industry’s theoretical frontiers and hot issues, through a large number of cases and Data analysis and discussion. In fact, most of the new business projects of many existing enterprises are in the Red Sea industry, with only a small part of them being Blue Ocean projects. Cultural and creative industries as well, in the existing blue ocean industry, cultural and creative industries is a sunrise industry, its contribution to the business, social and national economy increasing, the former