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一、标志设计与书法艺术标志是一种具有象征性的大众传播符号,它以精练的形象传达其涵义。基于大众对符号的识别、联想等思维能力,使标志传达信息的功能很强,它被广泛应用于现代社会的各个方面。标志和文字同出一源,人类早在原始时期就创造出图形符号,从而也就形成了标志的早期形式。中国书法是一门伴随中华文明发展具有悠久历史的古老艺术。书法的形成源于汉字的产生,是一种借由线条和形体结构来表现书者的内在
First, the logo design and calligraphy art logo is a symbol of the symbol of mass communication, its refined image to convey its meaning. It is widely used in all aspects of modern society because of its powerful function of recognizing symbols and associating with other people. Signs and texts come from a source, and mankind has created pictorial symbols as early as the primitive period, thus forming the early form of the emblem. Chinese calligraphy is an ancient art with a long history accompanying the development of Chinese civilization. The formation of calligraphies stems from the production of Chinese characters, which is an expression of the book’s internal structure by means of lines and shapes