论文部分内容阅读
文化遗产是一个民族智慧的结晶,也是人类文明的瑰宝,而随着信息社会的逐渐发展,对文化遗产的保护也不断促进着经济的发展,目前在我国的相关领域中已经把文化遗产作为一项课程来研究,而对于文化遗产品牌形象的建设就要从其重点出发,并且吸取国外的相关经验。本文结合沈阳地区文化遗产的知名度以及丰富的资源等特点,以此来创建品牌形象的建设,促进文化遗产的可持续发展,并且根据沈阳的独特文化,打造出适合沈阳特色的文化品牌。但是我国现阶段对建设文化品牌的主动意识还不是很重视,所以文化遗产的保护与城市品牌的建设研究是非常重要的。
Cultural heritage is the crystallization of a national wisdom and also a treasure of human civilization. With the gradual development of the information society, the protection of cultural heritage has also continuously promoted economic development. At present, the cultural heritage has been regarded as one of the relevant fields in our country Item course to study, but for the construction of cultural heritage brand image should start from its focus, and learn from foreign experience. This article combines the characteristics of Shenyang cultural heritage and rich resources, in order to create a brand image of the building and promote the sustainable development of cultural heritage, and in accordance with the unique culture of Shenyang to create a cultural brand suitable for Shenyang. However, the active awareness of building cultural brand in our country is not yet taken seriously. Therefore, it is very important to study the protection of cultural heritage and the construction of city brand.