本文介绍了陕西二套频道开展的“你在看我吗”收视维护活动的过程、成效与启示。这是一次通过自主策划、自我开发、资源重组等手段,将电视活动“商品化”、“市场化”的活动,既实现了收视淡季维护的基本目标,同时也取得了“社会效益”、“屏幕效益”和“经济效益”的三赢,开启了植入式广告的新模式,探寻了电视受众维护的新思路。 This article introduces the process, results and enlightenment of the “Do you watch me? This is a program of activities of ”commercialization“ and ”marketization“ of television activities through such measures as self-planning, self-development and resource reorganization. This not only realizes the basic goal of maintaining low- Social benefit ”,“ screen benefit ”and“ economic benefit ”, opened up a new mode of implantable advertising and explored new ideas for the maintenance of television audiences.