投资效益是企业发展生产和经营的生命线,但投资必然存在风险。如何掌握投资的适度原则,尽可能地投资收益高、风险小的项目,是企业生存和发展的重要因素。本文简单地介绍了如何把握投资中的效益和风险的适度原则,尽量追逐投资效益,同时做好投资风险的防范。 Investment efficiency is the lifeblood of the development and production of enterprises, but there are risks of investment. How to grasp the appropriate investment principles, as much as possible to invest in high-yield, low-risk projects, is an important factor in the survival and development of enterprises. This article briefly introduces how to grasp the appropriate principles of efficiency and risk in investment, try to chase the return on investment, and guard against investment risk.