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编者按如今,节目创新能力、资源整合能力和市场营销能力的综合竞争战略布局才是一个电视频道的核心竞争能力所在。山东广播电视台综艺频道推出的明星户外挑战真人秀节目《当红不让》正是验证频道综合竞争能力的一个成功范例。近十年以来,山东综艺频道通过《我是大明星》、《快乐向前冲》等家喻户晓的本土草根选秀节目,积累了大量的明星艺人资源。2015年,频道全新推出山东首档明星户外挑战真人秀节目《当红不让》,正是在整合挖掘已有明星资源的基础上,为
Editor’s Note Nowadays, the overall competitive strategic layout of program innovation, resource integration and marketing capabilities is where the core competitiveness of a television channel lies. Shandong Radio and Television Arts Channel introduced the celebrity outdoor challenge live reality show “popular” is to verify the comprehensive competitiveness of the channel a successful example. In the past ten years, Shandong variety channel has accumulated a large number of star artist resources through such well-known local grassroots talent shows as “I am a big star” and “happy forward”. In 2015, the channel launched a new star of Shandong’s first outdoor reality reality show called “popular does not allow”, it is in the integration of the existing star resources, based on the integration of