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未来随着互联网、信息化程度的加深,家电企业的制造优势将会逐渐减弱,其竞争力的重塑,将主要依靠售后服务模式的不断优化。售后服务是产品营销的最后一个环节,但同时它又是二次营销的第一个环节。产品售后服务质量好,家电产品的形象和市场信誉都可以得到提高。我国家电行业服务意识经历了从无到有、从萌芽到普及的过程。在服务上,一些厂商使用的基本都是跟随策略——跟随行业领导者的服务模式,甚者全盘抄袭模仿。服务愈发形势化和趋同化。传统观念中,服务仅仅是家电产品的附加值而已。之所以未得到重视和提升,首先是没有正确定位“服务”。传统行业中的家电行业
In the future, with the deepening of the Internet and informatization, the manufacturing advantages of home appliance companies will gradually weaken, and the reshaping of their competitiveness will mainly rely on the continuous optimization of the after-sales service model. After-sales service is the last link of product marketing, but at the same time it is the first link of secondary marketing. The quality of products after-sales service is good, and the image and market reputation of home appliances can be improved. China’s home appliance industry service consciousness has experienced a process from scratch, from budding to popularity. In terms of services, some manufacturers use the basic follow-up strategy - follow the industry leader’s service model, even if the overall plagiarism imitation. Services have become increasingly more situational and convergent. In the traditional concept, service is just the added value of home appliances. The reason why we did not receive attention and promotion was that we did not correctly locate “service”. Home Appliance Industry in Traditional Industry