“纯天然”和“补充能量”是永不落伍的两大噱头。无论是合成咖啡因饮料,还是天然有机食品的大规模生产,都说明能量食品已经受到了消费者的喜爱。自从上世纪90年代红牛饮料出现以来,青年消费者们逐渐开始喜爱上了这种能够提供能量的食品,其市场规模逐渐达到了数十亿美元之多。据市场研究公司Mintel统计,去年仅能量饮料的市场规模已经超过了80亿美元,相比2006年上涨了124%。 “Natural” and “supplemental energy” are the two gimmicks that never fall behind. Whether it is the synthesis of caffeine drinks, or the large-scale production of natural organic foods, it shows that energy foods have already been favored by consumers. Since the emergence of Red Bull Beverages in the 1990s, young consumers have gradually become fond of foods that provide energy, and their market size has gradually reached billions of dollars. According to Mintel, a market research company, the energy drinks market alone last year has exceeded 8 billion U.S. dollars, up 124% from 2006.