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服装大规模定制是不同于大批量生产和普通定制的一种生产方式。本文从服装大规模定制的概念和应用出发,分析了电子商务时代服装大规模定制的特点,提出了实现服装大规模定制的电子供应链管理。
Mass customization is different from mass production and custom production of a common mode of production. Starting from the concept and application of garment mass customization, this paper analyzes the characteristics of garment mass customization in e-commerce era, and proposes the electronic supply chain management to realize garment mass customization.