中国白酒品牌结合了中国传统文化已经构建了历史、尊贵、英雄、隐逸、吉祥等方面的象征意义,但同时也存在着品牌象征意义构建缺乏创新、深度有限的问题。针对此,本文提出应该加强白酒品牌象征意义的现代感和时尚感,提升白酒品牌象征意义的个性化和深度。 The Chinese liquor brand has combined the traditional Chinese culture with the symbolic meaning of history, nobleness, heroes, seclusion and auspiciousness, but at the same time, there is a problem of lack of innovation and limited depth in brand symbol construction. In response to this, this paper proposes that the modern sense and fashion sense of symbolic significance of liquor brand should be strengthened and the symbolic meaning of liquor brand should be enhanced to the individuality and depth.