论文部分内容阅读
随着社会经济的快速发展,物流方式正在不断的发生着变化,传统的铁路货运行业在新的物流形式中面临着机遇与挑战。铁路货运想要跟上时代的步伐,就必须紧跟现代物流业发展的潮流,实现向现代物流的转型。因此,在抢占物流市场份额的过程中,铁路货运企业更要加强市场营销工作,制定合适的营销策略,发挥铁路货运优势,提升铁路货运的市场竞争力,让铁路货运在当今时代重获话语权。本文将对现代物流转型环境下的铁路货运营销策略进行研究和分析。
With the rapid development of social economy, the logistics mode is constantly changing. The traditional railway freight transportation industry faces the opportunities and challenges in the new logistics form. If you want to keep pace with the times, you must keep up with the trend of development of modern logistics industry and realize the transformation to modern logistics. Therefore, in the process of seizing the logistics market share, railway freight transport enterprises should also strengthen their marketing efforts, formulate suitable marketing strategies, give full play to the advantages of railway freight transport, enhance the market competitiveness of railway freight transport, and allow railway freight transport to regain its say in today’s era . This article will carry on the research and the analysis to the railway freight transportation marketing strategy under the modern logistics transformation environment.