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近年来,随着我国经济的快速发展,网络信息技术的普及和发展,引发了大众创业的高潮,国家也顺应网络时代的发展趋势,积极鼓励和推动“众创”形势进一步深化。所谓“众创”,是指万众创新和大众创业,伴随着网络技术的发展而快速崛起,对现代化的企业管理和理论创新有重要的影响。“众创”给市场竞争带来了新的挑战和动力,深刻地改变着企业战略发展环境,有利于推动市场竞争中的企业格局重组,市场将对传统企业的潜力进行重新评估,并且依靠网络技术快速发展的企业的营销方式和管理经营方式也为传统企业提供新思路。随着“众创”事业的深化发展,需要对“众创”与企业管理实践及理论创新进行探索。
In recent years, with the rapid economic development of our country, the popularization and development of network information technology have triggered the climax of the mass entrepreneurship. The state has also followed the trend of development in the Internet era and encouraged and promoted the “mass creation” situation further. The so-called “Chuang Chuang” refers to the mass innovation and public entrepreneurship, with the rapid development of network technology, the modern enterprise management and theoretical innovation have a significant impact. “Chuangchuang” brings new challenges and impetus to market competition, profoundly changes the strategic development environment of enterprises, facilitates the reorganization of enterprises in the market competition, re-evaluates the potential of traditional enterprises and relies on the network The rapid marketing of technology companies and management methods of operation for the traditional business to provide new ideas. With the deepening development of “creating”, we need to explore “all creation” and enterprise management practices and theoretical innovation.