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线上线下的全渠道变革以及王府井的多业态发展会使得王府井同时面临资金问题、物流问题、渠道问题等诸多挑战。2016年王府井面临的将是更为艰难的一年。继阿里巴巴战略投资银泰百货后,又一家传统百货企业引入股权合作。2015年12月31日,北京王府井百货(集团)股份有限公司发布定增预案,公司拟募集资金30亿元,用于哈尔滨、郑州、西安、佛山、南昌、银川等六地购物中心建设项目和O2O全渠道项目。此外,王府井也将名字中的“百货”二字拿掉。这似乎也意味着,经历两年磨合后,王府井将在2016年步入深度调整期。百货巨头正在试图做零售业中的全能型选手。只是步入深入调整期的王府井营业收入依旧大幅下滑,在整个行业持续低迷的情况下,王府井能否成功突围尚未可知。
All-round online and offline changes and Wangfujing’s multi-industry development will make Wangfujing also face financial problems, logistics problems, channel problems and many other challenges. Wangfujing in 2016 will face a more difficult year. Following the strategic investment in Alibaba Yintai department store, another traditional department store business to introduce equity cooperation. On December 31, 2015, Beijing Wangfujing Department Store (Group) Co., Ltd. issued a plan to increase its investment. The company plans to raise 3 billion yuan for the construction of six shopping malls in Harbin, Zhengzhou, Xi’an, Foshan, Nanchang and Yinchuan And O2O channel project. In addition, Wangfujing also name the “department store ” word removed. This seems to imply that Wangfujing will enter a deep adjustment period in 2016 after two years of running-in. The department store giant is trying to be an all-around player in the retail industry. Only into the period of in-depth adjustment of Wangfujing operating income is still sharp decline in the continuous downturn in the industry, the success of Wangfujing breakout is yet to be seen.