品牌是依附在实物、地域、文化、民族、行为、时代之上的知名形象称呼,让人们记得住、叫得响、口碑好、购买多。品牌是消费商品长期市场化竞争形成的结果,具有相对于同类产品(服务)的强势竞争力。形成这种竞争力主要来源于两个方面:一个方面是人工差异性,即产品或服务含有人工差异性劳动,具有独特的生产技巧、诀窍、工艺,与其他同类产品(服务)相比具有鲜明的差异性;另一方面是地域差异性,即具有原产地属性,具有自然生态差异性。人工差异性可以通过学习获 Brand is attached to the well-known image of the physical, geographical, cultural, ethnic, behavioral, and era of salutation, so that people remember live, cries, good reputation, buy more. Brand is the result of long-term market-oriented competition in consumer goods, with a strong competitive edge compared to similar products (services). There are two main sources of this competitiveness: one is the artificial difference, that is, the product or service contains labor differentially, has unique production skills, know-how, and craftsmanship that are distinct from other similar products (services) Of the difference; the other is the geographical difference, that is, with the origin of the property, with the natural ecological differences. Artificial differences can be learned by learning