拿到《原来销售并不难》这本书的时候,我首先惊讶于这本书的推荐阵容之强大:王璞、杜子建、郝志强,这些商界名人的推荐确实让这本书看起来上了个档次。再往后看,除了几位营销界大腕,作者曾经在西安杨森的同事也作了推荐。其实现在出书找名人做推荐不难,真正行业内人士未必经常抛头露面,他们的推荐反而体现作者专业可靠。但是可见作者在书中所说,在销售行业摸爬滚打二十余年,并非虚言。 When I got the book “It’s Not Hard to Sell,” I was amazed at the strength of the book’s recommended lineup: Wang Pu, Du Zijian and Hao Zhiqiang. These celebrity recommendations did make the book look like a Grade. Looking further back, in addition to several big names in marketing, the author has also made recommendations in Xi’an Janssen colleagues. In fact, it is not difficult to publish a book to find celebrities to do the recommendation, but people in the real industry may not always show their faces. Their recommendations reflect the professional reliability of the author. However, we can see the author said in the book, fought in the sales industry more than twenty years, is not empty talk.