绿色消费是一种节能减耗、可持续发展的消费,是社会主义生态文明建设的内在要求。培育大学生绿色消费观,是践行绿色消费,提高学生综合素质和建设文明校园的重要保障。因此,调查分析当前大学生消费现状及原因,以生态文明、文明校园建设为契机,采取相应的策略来培育大学生的绿色消费观,具有重要的现实意义。 Green consumption is a kind of energy saving, sustainable consumption, is the inherent requirement of socialist ecological civilization. Cultivating college students ’concept of green consumption is an important guarantee for practicing green consumption, improving students’ overall quality and building a civilized school. Therefore, it is of great practical significance to investigate and analyze the status quo and causes of current college students ’consumption, take the opportunity of ecological civilization and civilized campus construction, and adopt corresponding strategies to cultivate college students’ green consumption perspective.