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随着素质教育在高校的广泛开展,各类素质选修课的开设为学生提供了较大的选择余地,而所开课程的意义也成为了教学各方争论的焦点。广告以艺术的名义被请进了重庆工学院素质教育的大课堂,引导学生对大量的广告进行赏析,这是素质教育颇有新意的尝试。广告有着非凡而独特的营养,为此,笔者从人文素质教育的角度,对普通高校开设广告艺术赏析选修课的积极意义进行了分析和探讨。
With the extensive development of quality education in colleges and universities, the opening of all kinds of elective elective courses offers students more choices. The significance of the course has become the focus of debate among all teaching parties. Advertising in the name of art was invited into the Chongqing Institute of Technology quality education class, to guide students to appreciate a large number of ads, which is quality education quite innovative attempt. Advertising has extraordinary and unique nutrition. Therefore, from the perspective of humanistic quality education, the author analyzes and discusses the positive significance of offering art appreciation elective courses in colleges and universities.